• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

If you've noticed a sudden drop in conversions on your Facebook buy google ads accounts, one of the simplest culprits might be hiding in plain sight—modal windows. These little windows that appear when users land on your site can be incredibly frustrating. While they might seem helpful for gathering leads, they often distract at a critical moment. On Facebook, where users are already skimming through their feed, a pop-up can be the deciding factor that makes them bounce instead of taking action.

When someone clicks on your Facebook ad, they expect to land on a uncluttered destination. Instead, if a pop-up overrides content, they’re likely to navigate away. This behavior triggers higher exit rates, which directly impacts performance. Facebook’s algorithm detects user disengagement. When users avoid interacting with your landing page without taking action, Facebook starts showing your ads to fewer people, which deepens the decline in conversions.

The fix is straightforward. Disable overlays from your landing pages that are driven by Facebook traffic. If you need to capture emails, do it with subtle, non-intrusive methods like a sliding CTA, a slide-in that appears after scrolling halfway, or even a high-contrast action link. These methods enhance UX and allow them to choose when to respond.

You can also test the difference by creating two versions of your landing page—one with a pop-up and one without. Measure performance for each. In most cases, you’ll see a significant lift without the pop-up. It’s not about removing every call-to-action—it’s about user-centric pacing. Give space before requesting—then prompt them to convert.

Improving your conversion rate doesn't always require technical overhauls. Sometimes, the best fix is cutting a counterproductive element that ended up driving users away. Take a detailed review at your landing pages. If pop-ups are there, disable them temporarily. You might be astonished by the degree of your conversion rate improves just by creating a less interrupted journey.