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Your first glance should be the headline — does it instantly communicate the core benefit if it's vague or confusing you lose them immediately check the main image or visual — is it visually aligned with the offer if the imagery feels stock or buy facebook accounts mismatched, trust evaporates analyze the primary button — is it prominent, legible, and placed in the natural eye path if it’s overlooked or tucked away, conversion is doomed check the form — is it requesting excessive personal data if you see more than two fields you risk drop off lastly, look for trust signals or time pressure — are there customer quotes, brand badges, or ticking clocks if absent, skepticism wins and action stalls if any of these five elements are broken the landing page needs immediate fixing this audit takes less than five seconds to perform